"Novus is a completely new product category, not an e-cigarette, and not a nicotine replacement product. Familiar in look and feel, but completely unique in taste and experience. Novus was developed with a scientifically designed formula of natural flavors, spices and botanical tinctures. The formula was designed to effectively engage the sensory system associated with cigarette smoking. In a situation where smoking is not permitted a Novus is the only option. You don’t light it, just draw in on it like you normally would. You’ll get a great taste without the cancer-causing chemicals and tar that clog your lungs, or the addictive nature of nicotine. You’ll satisfy the desire to hold something in your hand, while meeting the hand-to-mouth need."
FYI: USA.
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