Kraft's School Year's Eve Sweepstakes — Win Up to $2,500 in Walmart Gift Cards
Somewhere between digging through the closet for last year's backpack and pretending I don't hear the words "field trip form" for the fifth time this week, back-to-school season sneaks up every single year. Kraft gets it, which is why they're calling this "School Year's Eve" and throwing in a little incentive to make the chaos more bearable. Enter their sweepstakes for a shot at up to $2,500 in Walmart e-gift cards, with a $10,000 total prize pool up for grabs — no purchase necessary to enter.
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What's the Deal?
Kraft is running a "School Year's Eve" sweepstakes with a $10,000 total prize pool, with individual winners receiving up to $2,500 in Walmart e-gift cards. No purchase is necessary to enter, though shopping participating products can earn you bonus entries.
Who Qualifies
Open to legal residents of the 50 United States and D.C., 18 years or older.
How to Enter
- Visit the sweepstakes page and register to enter, no purchase required.
- Optional: spend $10 on participating Kraft products (Lunchables, Capri Sun, Kraft Mac & Cheese, Jell-O) and upload your receipt for bonus entries.
- Wait to see if you're selected — winners could receive up to $2,500 in Walmart e-gift cards.
Important Dates
The sweepstakes runs July 9 through September 30, 2026.
The Fine Print, In Plain English
- No purchase necessary. A purchase won't increase your odds of winning.
- You must be 18+ and a legal resident of the 50 U.S. states or D.C.
- Bonus entries are optional. Spending $10 on participating products and uploading your receipt just adds extra entries — it's not required to enter.
- Void where prohibited. Sponsor is Kraft Heinz Foods Company.
- Not affiliated with Walmart. Walmart doesn't sponsor or endorse this sweepstakes.
Bottom Line
If you're already stocking up on lunchbox staples this month, it costs nothing to also enter Kraft's School Year's Eve sweepstakes for a shot at Walmart gift cards before it wraps up September 30.
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