Hasbro FunLab: Test Toys & Games at Home for Free

Love trying new toys and games? Hasbro FunLab gives parents, families, and Hasbro fans a chance to participate in product testing and share their opinions directly with the company. Some selected participants may even receive Hasbro products at home to test and play with.

Family playing toys and games for Hasbro FunLab product testing

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🎲 Free Hasbro Product Testing
Hasbro FunLab is an official Hasbro research community where members may be invited to test toys and games, participate in surveys and focus groups, and provide feedback on new products and concepts.
📅 Last Updated: August 20, 2026

🎯 What Is Hasbro FunLab?

Hasbro FunLab is Hasbro's in-house toy and game testing community. The program allows Hasbro to get real-time feedback from consumers about toys, games, product ideas, designs, instructions, themes, and more.

FunLab testing can take place virtually, at Hasbro's facility in Rhode Island, or from home, depending on the research project.

Joining the community is a great way to put yourself in the running for future Hasbro research opportunities, including product testing.

📦 Test Hasbro Toys & Games at Home

One of the most interesting FunLab opportunities is In-Home Product Testing.

Selected consumers are mailed Hasbro products to test at home. Participants then meet virtually with the FunLab team through Microsoft Teams to play with the product and provide feedback.

That means you could potentially receive a Hasbro product at your home to test and share your thoughts about.

Keep in mind: Joining FunLab does not guarantee that you will receive a free product. Participants are selected for individual research studies based on the needs of each project.

🎲 What Can You Do Through Hasbro FunLab?

🏠 In-Home Product Testing

This is the opportunity many Freebie Fanatics readers will be most interested in. Selected participants receive a Hasbro product by mail and test it from the comfort of home before taking part in a virtual session with the FunLab team.

⭐ FAN Program

The FAN program is designed around exclusive, fan-based products. Research sessions can include virtual video chats or at-home game-play sessions.

📅 On Call Product Testing

The On Call Product Testing program is for consumers of all ages. These are one-time research studies that can be scheduled anywhere from one day to one week in advance.

Sessions may take place virtually or at the Hasbro FunLab facility in Pawtucket, Rhode Island.

👥 Focus Groups

Hasbro also uses FunLab for consumer focus groups. These studies can gather opinions about product direction, product usage, play patterns, and new concepts.

📝 Online Surveys

FunLab members may also be invited to complete online surveys. Some may be quick opinion questions, while others can involve more detailed activities for parents and children.

👨‍👩‍👧‍👦 Who Can Join Hasbro FunLab?

FunLab has opportunities for consumers of different ages, including parents and families as well as adult Hasbro fans.

Your registration puts you into the FunLab community, but it does not guarantee that you will be selected for a particular study. Hasbro sends invitations based on the requirements of individual research projects.

🎁 Do You Get Free Hasbro Toys?

Selected FunLab participants may receive Hasbro products to test at home.

However, this isn't a guaranteed free toy program. You must first join FunLab and then be selected for a research opportunity that involves an at-home product.

Other FunLab opportunities may involve surveys, focus groups, virtual sessions, or in-person testing instead.

💻 How to Join Hasbro FunLab

Joining Hasbro FunLab is free. Visit the official FunLab website and choose the appropriate enrollment option to create your account and join the community.

Once you're enrolled, watch for future FunLab invitations. Research opportunities can change as Hasbro conducts new studies.

👉 Join Hasbro FunLab

💡 Tips for Hasbro FunLab Members

  • Complete your profile accurately. Hasbro uses participant information when looking for people who fit individual studies.
  • Keep your information updated. Make sure your account information remains current.
  • Watch your email. FunLab invitations are sent when relevant research opportunities become available.
  • Respond promptly when you're interested. Some studies can be scheduled relatively close to the testing date.
  • Keep expectations realistic. Not every FunLab invitation will involve receiving a product.

❓ Hasbro FunLab FAQs

Is Hasbro FunLab free to join?

Yes. Hasbro FunLab is a free consumer research community. Joining allows you to be considered for future research opportunities.

Will everyone who joins receive a free Hasbro toy?

No. Joining FunLab does not guarantee that you'll receive a product. Hasbro selects participants for individual studies based on the needs of each research project.

Can I test Hasbro products at home?

Yes. Hasbro offers an In-Home Product Testing program where selected participants are mailed products to test at home and then participate in a virtual session with the FunLab team.

What kinds of products can I test?

FunLab is used to gather feedback on toys, games, product concepts, designs, themes, instructions, and other Hasbro products and ideas. The specific product offered for testing will depend on the individual research study.

Are Hasbro FunLab studies online?

Some are. Hasbro conducts virtual product testing, online surveys, and virtual focus groups. Other research opportunities can take place at the FunLab facility in Rhode Island.

How often will I receive invitations?

There is no guaranteed schedule. Invitations depend on the research projects Hasbro is conducting and whether you match the requirements for a particular study.

Is Hasbro FunLab legitimate?

Yes. FunLab is an official Hasbro consumer research program used to test toys, games, concepts, and other products with real consumers.

🎉 This one is worth joining!
If you enjoy toys and games, there's little downside to joining a free official Hasbro research community. You won't be selected for every study, but you could eventually receive an invitation to test a product, participate in a virtual session, or share your opinions through a survey.

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