Auntie Anne's National Auntie Day: Free Pretzel BOGO & More
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Pretzel lovers, get ready to celebrate National Auntie Day in a major way! On July 26, 2026, Auntie Anne's is celebrating all the biological aunts, chosen aunties, mentors, and cheerleaders in our lives with a delicious Buy One, Get One (BOGO) Free Pretzel offer in their rewards app.
Whether you're treating your favorite aunt or just grabbing a snack to share, here is everything you need to know to score your free treat and check out their exclusive new collaboration!
National Auntie Day BOGO Pretzel Offer
- The Deal: Auntie Anne's Rewards members can get One (1) Original or Cinnamon Sugar Pretzel on us with the purchase of any pretzel item (such as Classic Pretzels, Pretzel Nuggets, Mini Pretzel Dogs, or Original Pretzel Dogs).
- When: Valid exclusively on July 26, 2026.
- How to Redeem: Make sure you are signed up for the Auntie Anne's Rewards App ahead of time to load and redeem your BOGO reward at participating locations.
Little Words Project Bracelet Collaboration
Auntie Anne's has also teamed up with the kindness-driven jewelry brand Little Words Project for a limited-edition, co-branded "Auntie" bracelet featuring custom colors and a gold-plated enamel cast bead.
- In-Store Freebie: You can score a complimentary co-branded bracelet with any in-store purchase on July 26 at select mall locations while supplies last (including select stores in NY, PA, MN, IL, GA, CA, FL, and NC).
- Online Option: If you aren't near a participating store, a limited quantity of bracelets is available online starting July 20 at AuntieAnnesSwag.com for $12 (or $10 for loyalty members using code AUNTIEDAY).
Download the app and plan your snack run so you don't miss out on the fun this July 26!
Posted: July 24, 2026
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